Role: Lead Motion Designer, Animator, Re purposing for LED screens.
2017 was a big year for the Australian Open with a new rebrand, and I was glad to be part of it.
Working directly with Tennis Australia, we translated this new rebrand into a moving graphic package, including idents, opener, stings and LED.
The LED’s were a particular challenge, all 3 Stadiums have various screen dimensions and they are massive!
The Australian Open is one of four annual tennis grand slams held globally, and this new visual language was a move away from a common sports visual language to one that was more sports entertainment focused.